WGSN expands consultancy services

Trend forecasting group WGSN is expanding its consultancy services with the launch of WGSN Mindset, which offers bespoke consumer insight

and market strategy solutions services to style-led retailers, brands, designers and supply chains.

The service merges the consumer insight expertise from the Mindset Brazil business, which joined the WGSN group in 2013, with the advisory businesses of Stylesight and WGSN, and provides clients with access to a team of consultants.

There will be three core services on offer initially: ‘ready made’ - curated content, focused on key market drivers, with expert interpretation and analysis; ‘tailor made’ – workshops and presentations built around ‘ready made’ content, and tailored specifically for clients’ particular needs; and ‘custom made’ – a dedicated WGSN Mindset team, harnessing the full creative and industry expertise of WGSN, to deliver a custom-made solution for clients.

“By working with some of the most talented people in the industry, we are enabling our clients to be more effective and the industry to be even more creative,” explains Isham Sardouk, senior vice president, WGSN Mindset, and former SVP chief creative officer, Stylesight. “Revenues for these products rose over 70 percent in 2013, showing we already can deliver market leading capability plus we have a strong demand from our clients seeking the ultimate edge for their brands commissioning bespoke research.”

Sardouk added: “Anchored in the legacy of WGSN and the methodology of Mindset we are now able to take the services we offer to an even higher level, and it is fitting that their heritage is reflected in the new name of the business.”