“If you have a body, you are an athlete.” With these words, co-founder Bill Bowerman laid the foundation for a culture that still forms the heartbeat of NIKE, Inc. today. This belief doesn’t just fuel product design and marketing—it also shapes the way the company engages with its people. At Nike, inspiration and innovation are put to work to...
Mar 31, 2025
Navigating the fashion industry as a sales representative is a multifaceted role—one that requires a keen sense of market trends, strong client relationships, and a strategic approach to brand growth. Pauline Evers, Sales Representative at Fashion Club 70, plays a central role in expanding and positioning Studio.Clique, an up-and-coming Belgian...
Mar 20, 2025
In 2025, the international fashion company BESTSELLER celebrates its 50th anniversary. The celebration will include a design competition, inviting international design students and talents to create a capsule collection that interprets five decades of design. Since 1975, when BESTSELLER was founded, fashion has been a kaleidoscope of change, a...
Feb 20, 2025
According to market research and consulting firm Mordor Intelligence, the global children's wear market is expected to reach 353.20 million US dollars by 2029, growing at a rate of 5.35 percent annually. A rather encouraging outlook, even if in France, children's fashion has experienced a slowdown in recent years. Between optimistic forecasts,...
Feb 12, 2025
Negotiating a salary in a competitive and specialised sector like fashion can be a challenge. However, it can also be a turning point in your career, whether it’s to advance within a company or to take a new professional direction. Regardless of the position you are aspiring to, proper preparation will make all the difference. In this article,...
Feb 10, 2025
Hunkemöller, this new year, is not only celebrating its rich history but also paving the way for the future. With a renewed focus on emotional connections, innovation, and empowering employees, the brand is redefining its identity. In this interview, FashionUnited spoke with Karlijn Hendriks, Chief Human Resource Officer, and Daphne Koning,...
Jan 20, 2025
It's a fact: competition is intense and expectations are high in the luxury and fashion industry. A successful career in these sectors requires both technical skills and interpersonal competencies. “Soft skills” play a key role in the ability to build relationships, innovate, and meet the needs of a demanding clientele. Here are our top 10...
Jan 8, 2025
Family-owned businesses in the fashion industry have been under pressure for years due to challenges such as online competition and rising costs. In recent years, several fashion entrepreneurs have had to close their doors because they could not find a successor. FashionUnited spoke to four children of first-generation fashion entrepreneurs in...
Dec 12, 2024
“I like to define myself as a storyteller in the sense that I found that I do enjoy telling stories of all forms,” said Arethabelle E. Smith when asked the question, ‘who are you?’ “Over the last couple of years, I would say that the story that I’m most passionate about sharing tends to be about the African narrative - what it means to be...
Dec 11, 2024
How can you turn a fashion internship into a short-term or permanent job opportunity? In an industry known for being particularly competitive and saturated, securing a contract is often a difficult task. Yet, some students manage to carve a niche for themselves, like Yanrong Chen, Asia marketing project manager at the French ready-to-wear brand...
Dec 6, 2024
New research from trade union Bectu (Broadcasting Entertainment Communications and Theatre Union) has revealed that eight in ten UK fashion creatives have felt pressured to work for free, and only 10 percent of those surveyed say they feel secure in their job. Bectu’s fashion branch, Fashion UK, surveyed more than 500 fashion creatives working...
Nov 19, 2024
The fashion industry has had a turbulent year. Some companies are struggling with insolvencies and declining revenues, while others are raising their forecasts and expanding. In uncertain times, some employees may also be questioning their career and future. Should you remain loyal to a company during a crisis, and when is it time to look for a...
Nov 15, 2024