Articles by FashionUnited PR
The CBK effect: How Love Story is monetizing ’90s minimalism
Cultural storytelling is increasingly shaping fashion marketing outcomes. Love Story demonstrates how a television series can function as a seasonal campaign engine, reactivating heritage aesthetics, empowering creators to distribute them, and converting myth into measurable retail momentum. That dynamic is already visible in the series’ first...
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Four decades of advocacy: Kenneth Cole to be honored at 2026 Social Impact Summit
American designer and entrepreneur Kenneth Cole will be honored at the 2026 Social Impact Summit in New York. The event, hosted by the Social Impact Fund in partnership with the Fashion Institute of Technology (FIT) Foundation, will take place on March 30 and spotlight the intersection of fashion, beauty and philanthropy, an increasingly...
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Top Fashion Influencer: Kozhin
Kozhin is a Germany-based fashion influencer who built her following early on by turning everyday dressing into a daily ritual. With 585,000 followers on Instagram and 1.8 million on TikTok, she belongs to the first wave of creators who recognized TikTok’s potential as a fashion platform and used it to consistently document personal style. Her...
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Brand Radar: Alix Higgins – Poetic Gesture Meets Digital Age Handcraft
Alix Higgins is a Sydney-based fashion label founded by designer Alix Higgins in 2021, known for its emotionally charged garments that blur the boundaries between poetry, digital culture and physical craft. The brand has rapidly built cultural relevance through expressive prints, sculptural silhouettes and deeply personal storytelling woven into...
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What Valentine’s Day campaigns reveal about fashion’s current direction?
Valentine’s Day may be one of fashion’s most predictable retail moments, but the strategies behind it are becoming increasingly nuanced. In a landscape saturated with heart motifs and seasonal drops, brands are moving beyond surface-level romance to build campaigns rooted in emotional storytelling, cultural relevance, and platform-aware...
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Brand Radar: Ioannes - German designer goes global with Paris-born label and romantic grunge
Ioannes is a rising independent fashion brand blending historical inspiration with contemporary edge. Founded in 2019 in Paris by German designer Johannes Boehl-Cronau, Ioannes quickly became known for mixing “the romantic with grunge” and pairing classical art influences with ‘90s minimalism as quoted on their own website. In just a few years,...
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Brand Radar: Société Angelique - Avant-Garde Sustainability in Fashion
Société Angelique is a rising luxury fashion label that blends avant-garde design with a strong sustainable ethos. Founded in 2020 by German designer Angelika Kammann, the brand quickly gained recognition, with pieces appearing on magazine covers and Berlin Fashion Week runways. With unconventional silhouettes, bold tailoring, and meticulous...
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The Row and strategic power of silent marketing
In a digital landscape where brands are expected to constantly show up, react, and perform, The Row continues to prove that visibility is not a prerequisite for relevance. According to FashionUnited’s Instagram Index, The Row currently counts around 2.9 million followers on Instagram. Additionally a separate analysis on brand retention shows...
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The FW26 Edit: The essential guide to the coming season
A growing number of brands are unveiling their Fall Winter 2026 collections as the buying season is upon us. The digitisation across various sectors, such as trend forecasting, design, manufacturing, retailing and advertising, compels the fashion industry to accelerate its pace. Consequently, fashion professionals must respond quickly to remain...
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Brand Radar: From Sunday Running Club to a global community at Another Cotton Lab
Another Cotton Lab (ACL) is a young streetwear label from Düsseldorf that was founded in 2023. Its vision is to connect sport culture and fashion in an entirely new way, with everything revolving around its own community. A major part of the brand, and one of the aspects it is best known for, is its Sunday Running Club, which takes place every...
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