Articles by FashionUnited PR
Top Fashion Influencer: Giulia Calbucci
Grown up in Rio de Janeiro, Brasil, Giulia Calbucci has carved out a unique space in the digital fashion landscape by treating social media more like a curated digital art gallery than a typical lifestyle feed. With 44,700 followers on Instagram and 69,100 on TikTok, her appeal lies in her ability to blend high-level fashion expertise with a...
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OC Fashion Week® — Revival of the Runway Throughout the Luxury Market of California®
The international fashion industry is paying attention. From Europe to Asia, global fashion gatekeepers are opening their doors to OC Fashion Week® — recognising The Luxury Market of California® not as an emerging voice, but as an established force on the world fashion stage. Orange County commands an "$86 billion retail market — a figure that...
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Top Fashion Influencer: Lucy Edwards
Based in Chicago, Lucy Edwards has built a growing digital presence with 74,800 followers on Instagram and 37,600 on TikTok. Her appeal lies in a clearly defined aesthetic that merges understated streetwear with a highly consistent personal uniform. View this post on Instagram A post shared by Lucy Edwards (@lucy_edwards7) As an active runner,...
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The CBK effect: How Love Story is monetizing ’90s minimalism
Cultural storytelling is increasingly shaping fashion marketing outcomes. Love Story demonstrates how a television series can function as a seasonal campaign engine, reactivating heritage aesthetics, empowering creators to distribute them, and converting myth into measurable retail momentum. That dynamic is already visible in the series’ first...
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Four decades of advocacy: Kenneth Cole to be honored at 2026 Social Impact Summit
American designer and entrepreneur Kenneth Cole will be honored at the 2026 Social Impact Summit in New York. The event, hosted by the Social Impact Fund in partnership with the Fashion Institute of Technology (FIT) Foundation, will take place on March 30 and spotlight the intersection of fashion, beauty and philanthropy, an increasingly...
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Top Fashion Influencer: Kozhin
Kozhin is a Germany-based fashion influencer who built her following early on by turning everyday dressing into a daily ritual. With 585,000 followers on Instagram and 1.8 million on TikTok, she belongs to the first wave of creators who recognized TikTok’s potential as a fashion platform and used it to consistently document personal style. Her...
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Brand Radar: Alix Higgins – Poetic Gesture Meets Digital Age Handcraft
Alix Higgins is a Sydney-based fashion label founded by designer Alix Higgins in 2021, known for its emotionally charged garments that blur the boundaries between poetry, digital culture and physical craft. The brand has rapidly built cultural relevance through expressive prints, sculptural silhouettes and deeply personal storytelling woven into...
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What Valentine’s Day campaigns reveal about fashion’s current direction?
Valentine’s Day may be one of fashion’s most predictable retail moments, but the strategies behind it are becoming increasingly nuanced. In a landscape saturated with heart motifs and seasonal drops, brands are moving beyond surface-level romance to build campaigns rooted in emotional storytelling, cultural relevance, and platform-aware...
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Brand Radar: Ioannes - German designer goes global with Paris-born label and romantic grunge
Ioannes is a rising independent fashion brand blending historical inspiration with contemporary edge. Founded in 2019 in Paris by German designer Johannes Boehl-Cronau, Ioannes quickly became known for mixing “the romantic with grunge” and pairing classical art influences with ‘90s minimalism as quoted on their own website. In just a few years,...
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Brand Radar: Société Angelique - Avant-Garde Sustainability in Fashion
Société Angelique is a rising luxury fashion label that blends avant-garde design with a strong sustainable ethos. Founded in 2020 by German designer Angelika Kammann, the brand quickly gained recognition, with pieces appearing on magazine covers and Berlin Fashion Week runways. With unconventional silhouettes, bold tailoring, and meticulous...
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