Articles by FashionUnited PR
Behind the title: What a fashion account manager actually does
Account manager is a common title across fashion sales and wholesale teams, but the day to day work behind it varies more than the job title suggests. A scan of current openings shows the role scaling by seniority and shifting shape depending on the type of account, the channel and the market it covers. Browse all current account manager...
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What does a fashion designer actually do? A look at the many faces of design
Designer is one of the most searched job titles in fashion, but it covers a much wider range of work than most job seekers expect. A scan of current openings across the industry shows the title splitting into distinct disciplines, each with its own skill set, career path and daily rhythm. Browse all current designer openings on FashionUnited....
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Top Fashion Influencer: Rachel Frimpong
Rachel Frimpong is a New York-based content creator whose style is simple but chic, built on city dressing that always looks effortless. With a combined following of nearly 111,000 across Instagram and TikTok, she has grown her platform around outfit content specifically. Alongside creating, Rachel works as a freelance publicist at Marc Jacobs,...
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Top Fashion Influencer: Dileiny Baron
Dileiny Baron has spent more than five years building a digital platform centered around fashion, lifestyle, and empowerment. With 131,000 followers on Instagram and 37,200 followers on TikTok, the NYC-based creator has developed a visual identity rooted in polished everyday dressing while maintaining an approachable, community-driven presence....
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Top Fashion Influencer: Giulia Calbucci
Grown up in Rio de Janeiro, Brasil, Giulia Calbucci has carved out a unique space in the digital fashion landscape by treating social media more like a curated digital art gallery than a typical lifestyle feed. With 44,700 followers on Instagram and 69,100 on TikTok, her appeal lies in her ability to blend high-level fashion expertise with a...
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OC Fashion Week® — Revival of the Runway Throughout the Luxury Market of California®
The international fashion industry is paying attention. From Europe to Asia, global fashion gatekeepers are opening their doors to OC Fashion Week® — recognising The Luxury Market of California® not as an emerging voice, but as an established force on the world fashion stage. Orange County commands an "$86 billion retail market — a figure that...
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Top Fashion Influencer: Lucy Edwards
Based in Chicago, Lucy Edwards has built a growing digital presence with 74,800 followers on Instagram and 37,600 on TikTok. Her appeal lies in a clearly defined aesthetic that merges understated streetwear with a highly consistent personal uniform. View this post on Instagram A post shared by Lucy Edwards (@lucy_edwards7) As an active runner,...
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The CBK effect: How Love Story is monetizing ’90s minimalism
Cultural storytelling is increasingly shaping fashion marketing outcomes. Love Story demonstrates how a television series can function as a seasonal campaign engine, reactivating heritage aesthetics, empowering creators to distribute them, and converting myth into measurable retail momentum. That dynamic is already visible in the series’ first...
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Four decades of advocacy: Kenneth Cole to be honored at 2026 Social Impact Summit
American designer and entrepreneur Kenneth Cole will be honored at the 2026 Social Impact Summit in New York. The event, hosted by the Social Impact Fund in partnership with the Fashion Institute of Technology (FIT) Foundation, will take place on March 30 and spotlight the intersection of fashion, beauty and philanthropy, an increasingly...
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Top Fashion Influencer: Kozhin
Kozhin is a Germany-based fashion influencer who built her following early on by turning everyday dressing into a daily ritual. With 585,000 followers on Instagram and 1.8 million on TikTok, she belongs to the first wave of creators who recognized TikTok’s potential as a fashion platform and used it to consistently document personal style. Her...
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