Articles by Heidi Law
Trending fashion, according to Google
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Google have become the answer to everything: our desires, wishes and wants. What are we searching for, tells a truthful story of what we are interested in right now. FashionUnited scrape the world wide web for the latest trends that you ought to know. In the category of Women's Clothing, Google Doodle has seen a 5000 percent in the past 30 days...
Inside Freitag Sweat-Yourself-Shop, Zurich
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The production chain is extended to the sales front in Freitag’s store in Zurich, Switzerland, where the customer can design and make their very own personalised truck tarpaulin bag. The conveyor system in the shop offers an overview of all available materials, where the shopper can select their personalised bag. With the assistance of the shop...
Inside Fred Perry Flagship Store, Manhattan
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A historic building in Lower Manhattan has been transformed. The new flagship stores occupies 700 square feet of shopfront space on the ground floor, which was an antiques dealership for the past 35 years prior to Fred Perry. This project marks the ten-year design collaboration between the BuckleyGrayYeoman architects and the British brand. The...
Inside Bloomingdale's, Kuwait
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After the success of the Dubai store, which opened in 2010, Bloomingdale's opens its second international location in Kuwait. The store has a women's only format, with 93,000 square feet spanning over three levels. Digital merchandise displays are featured heavily throughout the store, and a 46-foot-high digital tower informing shoppers of the...
Inside Frame Shop, Amsterdam
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The shop space have two different faces: from one angle, it is a white space accentuated by rectangular frames; from another angle, a black space characterised by diagonal shapes. This temporary location is used to demonstrate new talents, products and brands from the world of fashion, art and design alike. The liberal use of frames references...
Inside The Frame, Amsterdam
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The Frame is a three-dimensional retail experience of the Frame magazine, with a focus of fashion and design. Featuring heavily on mirrors, the space contain fitting rooms and a smart art gallery. It will showcase new talents, products and brands. The 190 square-meter store is located on a picturesque canal in the center of Amsterdam, the...
Inside Self-Portrait, London
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Self-Portrait has chosen Mayfair, London, as the location for its first stand-alone physical store, where the design concept for its future stores have been revealed. The two-story space features unfired clay plasters across vast walls, providing the interior with a raw, textured canvas against which the merchandise is displayed. Other notable...
Preview: What to expect for the spring / summer 2020 fashion weeks
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The new ready-to-wear catwalk season is upon us with New York Fashion Week kicking off the spring / summer 2020 collection presentations a few days from now. After New York the fashion circus will move to London Fashion Week, then Milan Fashion Week and finish up early october with Paris Fashion Week. FashionUnited has compiled a comprehensive...
Playfulness is the key for popup gallery by Converse and JW Anderson
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The iconic sneaker brand Converse collaborated with JW Anderson to bring together a 4-day pop-up gallery space in London last week. The event showcased the new collection, Chuck 70 Toy. Themed around play and creation, visitors were invited to join workshops and artists’ talks to participate in celebrating this quintessential fashion item. Click...
#LoveNotLandfill launches popup store with Depop
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Last weekend, the eco fashion campaign #LoveNotLandfill launched a Popup store experience in the Carnaby, London, together with the online fashion marketplace Depop. A number of popular depop sellers were present to meet their followers in this 4-day event, where a collection of pre-loved and vintage fashion items were showcased. UK consumers...