Understanding fashion: what is the role of the runway, retailers and consumers?

The background article Fashion: from catwalk to closet analyses the influence of various stakeholders and factors on the fashion industry. The article explores the difference between fashion hypes and trends. It discusses how fashion evolves through innovators, trendsetters, followers, and non-followers. Fashion is influenced by designers, retailers, media, celebrities, and various factors like social trends, technology, politics, and art. ‘Fashion from catwalk to closet’ offers an answer to questions such as: Who was American journalist Eleanor Lambert and what important industry event did she help create? Who drives trends: retailers or consumers? How long does the journey of a garment take from the designer ordering fabrics to the moment it’s delivered to stores? Discover how fashion became what it is today.

This article text has been partially generated with an AI tool, and then edited by Veerle Versteeg.