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(FAST) FASHION IS DEAD – IT´S TIME FOR A RADICAL CHANGE!
ARMEDANGELS is not just another fashion brand. For us, sustainability is not a trend, it´s our attitude. We make good, durable and valuabel products. We think and act sustainably in everything we do. We don't develop collections based on current trends, but a fixed assortment that is constantly evolving.
Our motto in this? RETHINK RADICALLY:
- Sustainable materials instead of cheap mass-produced goods
- Fair production instead of wage slavery
- Grow to matter instead of grow for profits
- Rebellion and innovation instead of stagnation and status-quo
Independent organisations such as Fairtrade and the Fair Wear Foundation (FWF) guarantee that we don't just talk the talk, but do the walk. Our production chain is long and the work of many people goes into every single garment. We are committed to fair working conditions and fair pay for the people who make up ARMEDANGELS. No matter whether they are cotton farmers in India, seamstresses in Turkey or designers in Germany.
Time includes Armedangels' windbreaker in its list of best inventions of 2026
German fashion brand Armedangels has been featured on American magazine TIME's Best Inventions 2026 list for its 100 percent Tencel Lyocell windbreaker in the outerwear category. According to the brand, it is the first windbreaker with a ripstop outer fabric woven entirely from this wood fibre, without a membrane, synthetic fibres or PFAS. Each...
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Armedangels develops plastic-free bouclé from wool and lyocell
German fashion label Armedangels has developed a bouclé yarn without polyester or other synthetic fibres. Following its debut in 2025, the Cologne-based brand is now using the yarn for more styles from its autumn/winter 2026 collection, 'For the Cozy and Curious'. According to the company, the material became a bestseller in its first season....
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Cara Delevingne is new face of Armedangels' DETOXDENIM collection
Cara Delevingne is considered a rule-breaker, while Armedangels sees itself as a label that consistently challenges industry conventions. The two come together in the new campaign. The Cologne-based fashion label has unveiled the British actress, model and musician as the face of its autumn/winter 2026 DETOXDENIM collection. Titled “Never the...
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ARMEDANGELS Spring 2027: “A new nature”
With the start of the sell-in phase on July 6, 2026, ARMEDANGELS presents its Spring 2027 collection under the seasonal theme New Nature. Denim forms the core of the season. The assortment is complemented by Clean Utility and New Basics, the expansion of Activewear, selected product innovations and recognisable Iconic Å logo pieces as visual...
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Armedangels launches direct-to-consumer model in the US
Armedangels is advancing its international expansion by entering the US market. The Cologne-based fashion brand will launch there at the end of April with a direct-to-consumer model, the company announced on Monday. Distribution will initially be handled through its own online shop, with additional sales channels planned for the future. This...
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Armedangels Autumn 2026: Redesigned heritage, reengineered materials
With its autumn 2026 collection, Armedangels presents a range that consistently sharpens its brand profile. Radically minimalist silhouettes, natural colour palettes and strong key styles form the serene foundation of the season. Building on this, the collection introduces specific highlights through material innovations like DetoxDenim with...
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Retail debut in Cologne: Armedangels opens first own store
Sustainable fashion brand Armedangels is breaking new ground. On Thursday, the label opened its first own store in its hometown of Cologne, Germany. Armedangels explained in a statement that the store at Ehrenstrasse 29 was conceived as a “physical brand platform, design statement and strategic testing ground for the future of the brand”. Chief...
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Blue, Green, Repair and other 'Fridays': The alternative to Black Friday is becoming increasingly varied
The counter-narrative to Black Friday is starting to take on more and more different forms. The inbox is flooded with messages about Green Friday, but now Repair Friday, Blue Friday, Favorite Friday, Swap Friday and No-Fomo Friday are also joining them. Green Friday at Xandres Perhaps the most well-known term to choose a counter-voice for Black...
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Armedangels appoints new director of global sales
German brand Armedangels has appointed André Hennigers as its new global sales director. Hennigers brings a wealth of experience from the fashion industry, having previously held leadership roles at renowned brands such as Marc O'Polo, Levi Strauss & Co., Nike and Esprit. According to the brand's press release, Hennigers will be responsible for...
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Armedangels appoints André Hennigers as Director Global Sales
Armedangels has a new Director Global Sales. André Hennigers has been appointed to the role of Director Global Sales, the Cologne-based clothing retailer announced on Tuesday. In his new role, which he has held since September 15, the designated sales manager will be responsible for the strategic development and expansion of the sales business....
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Armedangel’s “Action Report 2023” addresses CO2 footprint, overproduction, fair wages and more
German clothing brand Armedangels has published its “Action Report” for 2023, which serves as a tool for transparency and accountability. It presents projects and partners as well as the label's commitment to sustainability and corporate responsibility. The report provides an insight into the company's sustainability and materials strategy as...
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Armedangels FW23 sustainability collection: Warm yourself, not the world
Climate change is changing winters. Wardrobes will transform to reflect the uncertainties of weather. But they must transform to reduce the impact of lifestyles on climate. Inspired by this, Armedangels’ winter collection offers versatility in layering for added warmth that can be worn throughout the whole year. This not only saves energy costs...
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