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Frasers announces two billion euro bid for Hugo Boss
London - British apparel company Frasers Group (Frasers) announced on Wednesday its intention to acquire the remaining capital of German premium clothing group Hugo Boss for almost two billion euros (2.31 billion. Frasers already holds more than a quarter of the company. As Hugo Boss is listed in Frankfurt, Frasers intends to “launch a voluntary...
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U.S. Men’s National Soccer Team suits up in Boss to reveal new roster at Pier 17
The U.S. Men’s National Soccer Team (USMNT) revealed its new roster at Pier 17 in New York City, with players and Head Coach Mauricio Pochettino dressing in BOSS for the occasion. Earlier that morning, Pochettino also appeared on television wearing BOSS, delivering brand visibility on one of America’s most-watched morning shows ahead of the...
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Welcome to the Boss Summer Club
To celebrate the launch of its Summer Resort 2026 selection, Boss is teaming up with Soho House for a two-week pop-up at Miami Pool House from May 1-14, transforming it into Boss Summer Club: an unmissable poolside destination. This will include event activations throughout May across music, wellness, and dining and followed by events at Soho...
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Togo by Boss: Reimagining an icon. Two tones, two textures, two brands.
Boss and French design icon Ligne Roset unveil a new chapter in contemporary, luxury living with the reimagining of the iconic Togo chair – a collaboration that unites two tones, two textures, and two brands. The Boss | Ligne Roset Tailored Togo fireside chair and footstool mark a historic first as the only Togo edition ever to feature a...
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Hugo Boss continues push into tennis with its biggest sports partnership
Hugo Boss first made its mark in tennis in the 1980s when it sponsored men’s team competition, the Davis Cup, for 15 years, and now the German fashion brand has secured its biggest partnership as the official lifestyle outfitter for the Australian Open from 2027. The move is described as a “landmark partnership” for the German fashion group’s...
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Grand-Slam Style: Boss Scores Major Partnership as Official Lifestyle Outfitter of the Australian Open
Today, Boss enters a new era in sport and culture, announcing a landmark partnership as the Official Lifestyle Outfitter of the Australian Open from 2027. From first serve to championship point, the brand will present elevated style on and off the court, combining sharp tailoring, sports-inspired looks, and standout hospitality moments – all on...
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David Beckham Brings Boss by Beckham Spring/Summer 2026 to Berlin
Building on the success of his previous launch events in New York and Shanghai, on March 26, David Beckham made two personal appearances in Berlin and celebrated the launch of the third drop of his Boss by Beckham collection. Credits: BOSS Boss Store Berlin Ku’damm At the exclusive event at Boss Store Berlin Ku’damm, David wore a key look from...
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'Why couldn’t you get a proper job?': Hugo launches Red Means Go – a new platform for fearless ambition
Many young people grow up navigating the gap between what's expected of them and what they truly want to pursue. Yet a new generation is emerging—one that's quietly rejecting the corporate grind to redefine success on their own terms. In a world that keeps telling them to stay put, they're choosing to GO. HUGO is responding to this cultural...
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Meghann Fahy and Corey Mylchreest lead the way as new faces in cast of rising stars for Boss Spring/Summer 2026 campaign
This season, BOSS shines the spotlight on a new cast of BOSSes in its Spring/Summer 2026 brand campaign: a group of individuals who embody what it means to ‘Be the Next’ – those who inspire, lead, and light the way for others by breaking through – all while turning self-belief into strength. Two bright leads illuminating the new-season BOSS...
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David Beckham unveils first look from Boss by Beckham
David Beckham attended the BOSS Fall/Winter 26 Fashion Show in Milan wearing a key look from the upcoming BOSS BY BECKHAM collection – debuting pieces from the new selection, which will officially launch in March. David wore a two-piece, single-breasted brown suit, precisely cut for a slim fit and made from a light, summery blend of virgin wool,...
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Boss returns to center court as official apparel partner of the Nexo Dallas Open 2026
BOSS proudly returns as the official apparel partner of the Nexo Dallas Open for the second consecutive year, reaffirming its commitment to shaping modern tennis culture through style, performance, and immersive brand experiences. The tournament will take place February 7–15, 2026, at the Ford Center at The Star in Frisco, Texas. Building on the...
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Vegan fashion: Certifications, market data, and guides to decluttering
The vegan fashion market is a niche but increasingly important sector, driven by the demand for cruelty-free products. According to data from the American research company Market.Us, the global vegan fashion market is projected to reach approximately 1,281.2 billion dollars by 2034. This is up from 556.3 billion dollars in 2024. This growth...
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