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Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
Fashion |Marketing FeaturedMar 26, 2025
Veronica Leoni redefines American minimalism for a new era at Calvin Klein
It has been six years since Calvin Klein ceased operations of its high-end collection line, which, under its final iteration helmed by Belgian designer Raf Simons, carried the unwieldy moniker of 205W39NYC. Despite its avant-garde aesthetic and cult following, Simons’ tenure never fully resonated with the broader Calvin Klein audience. Prior to...
Fashion FeaturedFeb 8, 2025
Tommy Hilfiger signs home licensing agreement with Revman International for US, Mexico and Canada
Tommy Hilfiger is growing its homeware category, as the lifestyle brand owned by PVH Corp. has signed a new licensing agreement with Revman International, Inc. for the development, production, and distribution of home accessories in the United States, Canada, and Mexico. The new Tommy Hilfiger home collection is set to launch this spring, with...
BusinessMemberJan 22, 2025
Calvin Klein returns to New York Fashion Week under new creative vision
After a hiatus of nearly seven years, Calvin Klein is making a highly anticipated return to New York Fashion Week. The PHV-operated brand will show its first runway collection under new creative director Veronica Leoni. The last collection it showed was under Raf Simons in September 2018. “This debut represents a new era of innovation and...
Fashion FeaturedDec 20, 2024
Lego Group CFO Jesper Andersen joins PVH board of directors
PVH Corp. has announced the appointment of Jesper Andersen, executive vice president and chief financial officer of the Lego Group, to its board of directors. He has also been appointed to the board’s audit and risk management committee. Commenting on the new addition to the board, Stefan Larsson, PVH chief executive officer, said in a release:...
ReportMemberNov 14, 2024
On, Patagonia, Puma, PVH, Salomon test Carbios' fibre-to-fibre recycling technology
Just over two years ago, in July 2022, the four textile and footwear brands On, Patagonia, Puma and Salomon announced that they had joined forces with French biochemical company Carbios to utilise its unique biorecycling technology for synthetic fibre recycling and to improve the recyclability and ongoing reusability of their products. This...
Fashion Oct 29, 2024
NRF names Tommy Hilfiger as the winner of its The Visionary 2025 award
The National Retail Federation (NRF) has named American fashion designer Tommy Hilfiger the recipient of its annual Visionary award. The founder of the eponymous brand will receive the award at the 10th annual NRF Foundation Honors on January 12, 2025, in New York City. “With four decades of building a brand that has seamlessly blended classic...
PeopleSep 11, 2024
Fredrik Olsson to join PVH as CEO of EMEA region
PVH Corp. has appointed Fredrik Olsson as CEO of PVH EMEA. Olsson, the company said in a release, will join the company in the fourth quarter and report to Stefan Larsson, CEO of PVH Corp. He will relocate to Amsterdam together with his family and be based in PVH’s EMEA regional headquarters office. Commenting on the new appointment, Larsson...
ReportMemberSep 6, 2024
Discover career opportunities at these exciting fashion companies
The fashion industry is a dynamic and creative sector that is constantly evolving. From design to production and marketing to sales; every stage of the process offers exciting career opportunities. Whether you are a recent graduate or have years of experience, the fashion industry has an array of opportunities where passion and craftsmanship...
Fashion Sep 5, 2024
Calvin Klein hopes to go viral a second time with Jeremy Allen White campaign
Anyone following fashion accounts on Instagram or other social media channels will have seen new images of actor Jeremy Allen White fronting Calvin Klein underwear. The New York-based star is the face of the brand’s newest campaign as the global fashion season returns in force in September. Directed and shot by Mert Alas, the campaign shows...
Fashion |Marketing FeaturedAug 28, 2024
Kate Gulliver joins PVH board of directors
PVH Corp. has appointed Kate Gulliver, chief financial officer and chief administrative officer at Wayfair Inc., to its board of directors, effective immediately. The company said in a statement that Gulliver has also been appointed to the board’s audit & risk management committee. Commenting on Gulliver’s appointment to the board, Stefan...
ReportMemberAug 6, 2024
What's next for Calvin Klein?
This week, Calvin Klein announced Veronica Leoni as the new creative director for its mainline collection, which was temporarily shuttered in 2018 after the unceremonious exit of Raf Simons. It makes good commercial sense that parent PVH wants to rekindle the high-end line, but the group is not a luxury operator and will have to balance Leoni’s...
Fashion |Opinion FeaturedMay 31, 2024