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Calvin Klein launches "Feel the Fit" denim campaign for autumn 2026, starring Sadie Sink
Calvin Klein unveils the second chapter of its "Feel the Fit" denim campaign for autumn 2026 today, starring the acclaimed, Tony Award-nominated actress Sadie Sink. The campaign revolves around the confidence that comes from a pair of jeans that just fits right. Sadie brings her own style and fresh attitude to the iconic Calvin Klein jeans....
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What Travis Kelce means for Tommy Hilfiger
Tommy Hilfiger unveiled its fall 2026 campaign on Tuesday, marking the debut of Travis Kelce as its global brand ambassador, as announced in March. Kelce’s campaign, shot by photographer Lachlan Bailey and set at New York’s The Plaza Hotel, arrives a week before the start of the 2026 NFL season and puts the new partnership between the athlete...
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Tommy Hilfiger partners with Peanuts for back-to-school kidswear collection
Tommy Hilfiger, a PVH Corp. brand, has unveiled the Tommy Hilfiger X Peanuts Kids collection for autumn/winter 2026. The collaboration with Peanuts reinterprets the preppy wardrobe with characters created by Charles M. Schulz, according to a press release. Tommy Hilfiger stated that Peanuts has long been part of the fabric of American pop...
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Tate McRae joins Calvin Klein's celebrity campaign roster
Calvin Klein has named Canadian pop singer Tate McRae as the face of the first chapter of its fall 2026 "Feel the Fit" denim campaign, adding another global music star to a marketing roster that has become a central lever in parent company PVH Corp.'s brand turnaround. The New York-based apparel group, which also owns Tommy Hilfiger, said...
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Alexis Rollier to join PVH as global CFO in September 2026
US apparel group PVH Corporation (PVH) has announced the appointment of Alexis Rollier as its new chief financial officer. Rollier will join the company in early September 2026, reporting directly to the chief executive officer, Stefan Larsson. In this new role, Rollier will lead the global finance organization of the group and oversee all...
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Tommy Hilfiger names Zhou Guanyu global brand ambassador
American fashion brand Tommy Hilfiger, part of PVH Corp. (NYSE: PVH), has named Zhou Guanyu as its newest global brand ambassador. The announcement builds on Tommy Hilfiger's existing partnership with the Cadillac Formula 1 Team, for which the brand serves as official apparel partner. Zhou is China's first Formula 1 driver and currently reserve...
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Sun-bleached: Tommy Jeans reworks its summer denim classics
Tommy Jeans, the denim line of US brand Tommy Hilfiger, has presented a summer denim collection inspired by Los Angeles style, according to a press release. The brand said it reworks its relaxed classics with lighter finishes, comfortable silhouettes and signature details. Among the key pieces is The Denim Jacket, described as a warm-weather...
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Calvin Klein and Jung Kook host immersive event in Tokyo
Calvin Klein and Jung Kook hosted an event celebrating their long-standing partnership at the brand's flagship store in Harajuku. Jung Kook welcomed guests wearing a customised version of the Jung Kook for Calvin Klein leather jacket, paired with a blue 90s trucker jacket and matching straight-leg jeans. K-pop artist and friend of the brand,...
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Tommy Hilfiger and Liverpool FC bring preppy style to an iconic summer of football
Tommy Hilfiger, part of PVH Corp., has unveiled a new campaign featuring Liverpool FC's most iconic players. The campaign showcases the summer 2026 collection as football prepares for a cultural milestone. Against a backdrop of optimistic and vibrant imagery, the players gather with excitement before many of them embark on their international...
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Calvin Klein unveils capsule collection with Jung Kook
American designer brand Calvin Klein, part of PVH Corp., has unveiled a limited-edition capsule collection with South Korean singer/songwriter Jung Kook, the youngest member of K-pop group BTS. The move marks Jung Kook’s first-ever fashion collaboration and builds on his existing relationship with Calvin Klein, as he has been a global brand...
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PVH names new executive leadership appointments
US fashion group PVH Corporation (PVH) has announced three new appointments to its executive leadership team, including two internal promotions, to accelerate the execution of its multi-year strategic growth plan. Adelyn Cheong has been promoted to chief executive officer of PVH Americas. In this role, Cheong will oversee the Calvin Klein and...
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PVH Foundation commits 10 million dollars to next-gen talent initiative
PVH Foundation, the philanthropic arm of global brand management firm PVH, has committed 10 million dollars to a new programme designed to uplift and support next generation talent. Set to run through 2030, ‘Runway Ahead’ will focus on facilitating mentorship opportunities, financial aid, and industry access for emerging designers and students....
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