Calvin Klein launches "Feel the Fit" denim campaign for autumn 2026, starring Sadie Sink
Calvin Klein unveils the second chapter of its "Feel the Fit" denim campaign for autumn 2026 today, starring the acclaimed, Tony Award-nominated actress Sadie Sink. The campaign revolves around the confidence that comes from a pair of jeans that just fits right. Sadie brings her own style and fresh attitude to the iconic Calvin Klein jeans.
"Denim has been a staple in my wardrobe my entire life, so this partnership with Calvin Klein felt very natural," said Sadie Sink. "The idea behind 'Feel the Fit' really resonates with me. The right pair of jeans just changes how you feel and move from the moment you put them on. With every look, I was able to show a different side of myself, yet it always remained one hundred percent me."
The campaign, directed by Aidan Zamiri, follows Sadie through a series of everyday scenes where putting on her Calvin Klein jeans sets something in motion. As unexpected things happen around her, Sadie moves through them with confidence, a testament to how the right pair of jeans can change everything. A powerful soundtrack enhances the action and gives each shot that signature Calvin Klein energy.
For autumn 2026, Calvin Klein is releasing a range of denim fits, making it easy for everyone to find their perfect pair. The iconic 90s Straight Jean is back in new washes, perfect for a casual yet polished autumn look. The Low Rise Baggy Jean has a low, loose fit that gives any outfit a relaxed twist. The High Rise Loose Jean creates a sleek, flattering silhouette in deep, dark shades. Each fit is featured in the campaign and has its own character, yet remains distinctly Calvin Klein.
The campaign launched globally on September one. It can be seen in Calvin Klein stores, on calvinklein.com, on social media and in prominent out-of-home placements.
With "Feel the Fit", Calvin Klein continues its tradition of pairing leading talents from contemporary culture with its iconic denim. This brings a new generation's perspective to the brand's sensual, understated signature style.
The final chapter will follow soon.