business intelligence
Instagram Fashion Index
Instagram Fashion Index based on the follower counts of specific apparel brands. View the various segment and local indexes here.
| # | Brand | Followers |
|---|---|---|
| 1 | Nike | 297,655,034 |
| 2 | Victoria's Secret | 79,559,913 |
| 3 | Zara | 62,328,796 |
| 4 | Chanel | 59,933,128 |
| 5 | Louis Vuitton | 56,027,164 |
| 6 | Gucci | 51,490,174 |
| 7 | Dior | 47,043,569 |
| 8 | Shein | 40,316,262 |
| 9 | H&M | 38,542,140 |
| 10 | Prada | 34,041,764 |
| 11 | Dolce & Gabbana | 30,500,319 |
| 12 | adidas | 29,586,099 |
| 13 | Versace | 29,333,417 |
| 14 | Calvin Klein | 26,151,245 |
| 15 | Fashion Nova | 22,067,483 |
| 16 | Fendi | 21,129,892 |
| 17 | Burberry | 20,259,709 |
| 18 | Michael Kors | 19,261,543 |
| 19 | Valentino | 18,974,657 |
| 20 | PrettyLittleThing | 17,308,781 |
| 21 | Tiffany & Co. | 16,865,105 |
| 22 | Ralph Lauren | 16,843,611 |
| 23 | Givenchy | 16,058,142 |
| 24 | Vans | 15,988,848 |
| 25 | Mango | 15,811,445 |
| 26 | Hermès | 15,567,458 |
| 27 | Tommy Hilfiger | 15,285,477 |
| 28 | Balenciaga | 15,141,383 |
| 29 | ASOS | 14,786,113 |
| 30 | Forever 21 | 13,776,672 |
| 31 | Saint Laurent | 13,720,912 |
| 32 | Jimmy Choo | 13,552,369 |
| 33 | Puma | 13,108,716 |
| 34 | Alexander McQueen | 13,026,590 |
| 35 | Supreme | 13,020,849 |
| 36 | Miu Miu | 12,708,720 |
| 37 | Tom Ford | 12,239,162 |
| 38 | Marc Jacobs | 12,219,307 |
| 39 | Balmain | 12,118,414 |
| 40 | Foot Locker | 11,714,056 |
| 41 | Boohoo | 11,697,642 |
| 42 | Moschino | 11,667,795 |
| 43 | Primark | 11,398,129 |
| 44 | Bershka | 11,219,850 |
| 45 | Converse | 10,516,225 |
| 46 | Levi’s | 10,126,127 |
| 47 | Off-White | 9,507,491 |
| 48 | New Balance | 8,924,775 |
| 49 | Lacoste | 8,763,054 |
| 50 | Urban Outfitters | 8,750,975 |
| 51 | Stradivarius | 8,505,000 |
| 52 | Gymshark | 8,440,881 |
| 53 | Under Armour | 8,285,661 |
| 54 | Coach | 8,268,432 |
| 55 | Missguided | 8,258,260 |
| 56 | Celine | 7,669,097 |
| 57 | Stella McCartney | 7,379,390 |
| 58 | Skims | 7,178,203 |
| 59 | Jacquemus | 6,825,198 |
| 60 | Loewe | 6,808,829 |
| 61 | Karl Lagerfeld | 6,657,005 |
| 62 | Lanvin | 6,271,366 |
| 63 | Revolve | 6,226,150 |
| 64 | Moncler | 6,048,882 |
| 65 | Lululemon | 5,805,119 |
| 66 | Georgio Armani | 5,639,152 |
| 67 | The North Face | 5,616,013 |
| 68 | Vetements | 5,601,808 |
| 69 | Patagonia | 5,515,179 |
| 70 | Hollister | 5,200,473 |
| 71 | Abercrombie & Fitch | 5,132,888 |
| 72 | Savage X Fenty | 5,097,786 |
| 73 | Anthropologie | 4,895,447 |
| 74 | Champion | 4,535,951 |
| 75 | Acne Studios | 4,530,037 |
| 76 | Reebok | 4,409,355 |
| 77 | Nasty Gal | 4,309,273 |
| 78 | American Eagle | 3,897,809 |
| 79 | GAP | 3,702,473 |
| 80 | Diesel | 3,487,508 |
| 81 | Kate Spade | 3,465,916 |
| 82 | Timberland | 3,356,916 |
| 83 | New Look | 3,218,690 |
| 84 | Isabel Marant | 3,200,339 |
| 85 | Brandy Melville | 3,189,239 |
| 86 | Dr. Martens | 3,138,431 |
| 87 | Vera Wang | 3,046,849 |
| 88 | The Row | 3,035,681 |
| 89 | Zalando | 2,936,940 |
| 90 | Uniqlo | 2,826,341 |
| 91 | Crocs | 2,773,766 |
| 92 | PacSun | 2,707,489 |
| 93 | Reformation | 2,588,034 |
| 94 | Stone Island | 2,576,109 |
| 95 | Dsquared2 | 2,512,567 |
| 96 | Amiri | 2,449,712 |
| 97 | UGG | 2,418,372 |
| 98 | Kenzo | 2,234,172 |
| 99 | Aritzia | 2,174,231 |
| 100 | J.W. Anderson | 1,850,623 |
| 101 | Carhartt | 1,818,464 |
| 102 | Birkenstock | 1,669,197 |
| 103 | Ganni | 1,661,698 |
| 104 | Skechers | 1,637,390 |
| 105 | Madewell | 1,631,017 |
| 106 | Asics | 1,443,652 |
| 107 | Hunkemöller | 1,248,640 |
| 108 | American Vintage | 855,195 |
| 109 | JD Sports | 167,296 |
| 110 | A fish named Fred | 23,493 |