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Instagram Fashion Index

Instagram Fashion Index based on number of followers a specific apparel brand’s Instagram account has.
#BrandFollowers
1Nike304,000,000
2Victoria's Secret76,000,000
3Zara61,800,000
4Chanel59,900,000
5Louis Vuitton55,600,000
6Gucci52,300,000
7Dior46,400,000
8H&M38,300,000
9Prada33,700,000
10Shein33,400,000
11Dolce & Gabbana30,700,000
12Versace29,900,000
13adidas29,200,000
14Calvin Klein25,600,000
15Fashion Nova21,600,000
16Fendi21,300,000
17Burberry20,100,000
18Michael Kors19,300,000
19Valentino19,000,000
20PrettyLittleThing17,900,000
21Vans16,300,000
22Tiffany & Co.16,200,000
23Givenchy16,100,000
24Ralph Lauren15,800,000
25Mango15,500,000
26Tommy Hilfiger15,000,000
27ASOS14,700,000
28Balenciaga14,600,000
29Hermès14,300,000
30Forever 2114,300,000
31Jimmy Choo13,300,000
32Supreme13,100,000
33Alexander McQueen13,100,000
34Puma13,000,000
35Saint Laurent12,500,000
36Marc Jacobs12,300,000
37Boohoo12,200,000
38Balmain12,200,000
39Foot Locker12,100,000
40Moschino12,000,000
41Tom Ford12,000,000
42Miu Miu11,600,000
43Bershka10,900,000
44Converse10,700,000
45Primark10,700,000
46Off-White10,100,000
47Levi’s9,500,000
48Urban Outfitters9,000,000
49Missguided8,500,000
50Under Armour8,300,000
51Stradivarius8,300,000
52New Balance7,900,000
53Lacoste7,900,000
54Stella McCartney7,400,000
55Coach7,400,000
56Celine7,100,000
57Gymshark7,100,000
58Karl Lagerfeld6,600,000
59Jacquemus6,500,000
60Lanvin6,400,000
61Revolve6,100,000
62Skims6,100,000
63Loewe6,000,000
64Moncler5,800,000
65Vetements5,500,000
66Patagonia5,400,000
67The North Face5,400,000
68Savage X Fenty5,100,000
69Abercrombie & Fitch5,100,000
70Georgio Armani5,000,000
71Lululemon5,000,000
72Hollister4,900,000
73Champion4,800,000
74Anthropologie4,600,000
75Nasty Gal4,500,000
76Reebok4,300,000
77Acne Studios4,200,000
78American Eagle3,700,000
79Kate Spade3,400,000
80Diesel3,300,000
81New Look3,200,000
82GAP3,200,000
83Brandy Melville3,100,000
84Vera Wang3,100,000
85Timberland3,000,000
86Dr. Martens3,000,000
87Isabel Marant2,900,000
88PacSun2,600,000
89Crocs2,600,000
90Uniqlo2,500,000
91Dsquared22,300,000
92Stone Island2,300,000
93Kenzo2,200,000
94Reformation2,200,000
95Zalando2,100,000
96Amiri1,900,000
97UGG1,900,000
98Aritzia1,700,000
99J.W. Anderson1,600,000
100Skechers1,500,000
101Ganni1,500,000
102Madewell1,500,000
103Birkenstock1,400,000
104Carhartt1,400,000
105Hunkemöller1,200,000
106Asics1,200,000
107American Vintage705,000
108JD Sports163,000

The Fashion Instagram index by FashionUnited


Source: Instagram