20 years on: Second Life, the fashion-forward metaverse that keeps on giving

Years after its inception, the concept of the ‘metaverse’ has seemed to have fallen flat against the backdrop of what was meant to be its magnificent revival. Spurred on by large-scale tech giants that shifted their horizons to the digital realm, the idea of transitioning to such spaces was assumed to be the future of existence. In its simplest form, the metaverse was envisioned as a new way for brands to engage with younger, digitally-native generations, whether that be through digital clothing drops or immersive experiences.