3 trends to keep in mind when promoting your brand on social media in 2019

Social media marketing is key for apparel and accessories retailers, as many consumers turn to social networks for fashion inspiration. But, to cut through the noise, brands have to think outside the box and target their ideal customers in a creative, engaging way. Global social media management platform Hootsuite has surveyed over 3,255 of its business customers, from small agencies to large enterprises, as well as interviewing industry specialists such as Edelman, We are Social and Econsultancy, to determine the key social media trends businesses must take into account in 2019.