ABG partners with Thalía brand to grow U.S. presence
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As the fashion industry continues to come up with new strategic ways to grow brands, it seems that Authentic Brands Group (ABG) is no exception. The company just started a partnership with Latin superstar Thalía Sodi to help grow her line internationally into a lifestyle brand in the U.S., Latin America, and Southeast Asia.
Throughout these countries, Sodi has a major consumer appeal. Her mass appeal in these specific countries is what attracted ABG to the partnership, as well as her versatility. “Thalía’s brand is rooted in the Latin market and provides a clear path for ABG to bring its expertise to one of the most important and fastest growing consumer audiences in the world,” Jamie Salter, chairman and chief executive officer of ABG, said in a statement. Because of her talent and brand presence already, taking over Sodi’s intellectual property will only lead ABG further in the right direction towards expansion. ABG will focus on endorsements and development of key categories to turn her line. into a lifestyle brand. Currently she will be within ABG’s Fashion and Celebrity & Entertainment portfolio.
Through this partnership, Sodi also plans to bring her business along more. Her knowledge of the company prior makes her feel positively about the future of her eponymous brand, Thalía. “ABG’s strength in building brands makes me confident that the Thalía brand will be successfully extended into new categories and international markets,” she said in a statement.
Thalía partners with ABG for brand growth
Her line at the moment consists of ready-to-wear apparel, accessories, denim, and footwear. Currently the Thalía line has been available exclusively at department store retailer Macy’s. The line first launched in Spring 2015 and since has grown and developed new categories including shapewear and intimates. These new lines launched earlier this year in July 2016.
Because of ABG’s proven history with building brands, it seems that Thalía’s growth is inevitable. “ABG has a proven track record in connecting entertainment and fashion brands,” said Tommy Mottola, chairman & chief executive officer of The Mottola Media Group. Mottola and his wife helped create, establish and build out the line at Macy’s. With this partnership, Mottola looks forward to working together and “building out Thalía’s brand and growing it worldwide.”
As a star in her own right, Thalía is known as a singer, actresss, digital influencer, and fashion designer. Internationally, she has sold over 50 million records and had a total of 28 TOp 10 singles. She also starred in various telenovelas and currently holds a star on the Hollywood Walk of Fame. Currently, her social media following is approximately 32 million followers. With an already largely present fanbase, partnering with ABG will only further help focus on building out the brand more in specific countries such as the U.S. “Thalía has a tremendous global fan base and unique appeal in the Americas,” said Nick Woodhouse, president and CMO of ABG. “This partnership allows us to penetrate critical international markets and adds another important facet to ABG’s portfolio.”
Photo: Thalía