Adidas turns 70: The sportswear giant's journey to global success

On 18th August 1949, founder Adi Dassler's company Adidas was entered into the commercial register. 70 years later, the number of employees worldwide has multiplied from 47 at that time to 57,000 today, and the small business in Herzogenaurach in Franconia, southern Germany, has become a world-class company. With a turnover of almost 22 billion euros in 2018, it is one of the largest sports companies in the world.