Brazil: AKR Brands Group to reinforce menswear market

Brazilian menswear brand King&Joe, which includes King&Joe Play for kidswear and K&J Black for premium menswear, have merged and formed a new company called AKR Brands Group. The strategic initiative is aimed to strengthen its presence in the multi-brand market, expanding its capacity for innovation and establishing itself as one of the leading menswear groups in the country. The three brands are complementary. They combine to increase sales participation with multi-brand retailers and market share, bringing more visibility to the group.