Allume just announced a new styling, personal service. The service launched this past Wednesday, October 11, connecting both stylists and customers for a more unique, one-on-one experience.

The service launched as a way to give each customer their own personal stylist who will help them determine their wardrobe. The stylist will factor in goals, style, body shape, as well as budget for the customers. Established by e-commerce veteran Mauria Finley, who also serves as the current chief executive officer, the current subscription service automatically sends customers clothing based on their preference.

"Professional women with regular budgets want help with their shopping needs," said Finley. "Our platform helps stylists quickly find and share clothes that could be a good fit, and we believe the direct human communication dramatically improves customer satisfaction with the experience and the clothing they buy."

Allume received 3 million dollars as an investment from True Ventures. "We believe Allume is creating a new business model in the $350 billion US market for apparel by using its platform to align shoppers, stylists, and brands and deliver a better experience for the many shoppers who are not satisfied with dragging friends around the mall, searching the Internet, or receiving mystery subscription boxes," said Ann Crady Weiss, venture partner at True Ventures. With this seed funding, the styling service is set to move forward as a more intimate, efficient shopping experience.





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