American Exchange Group signs license for Ed Hardy watches, jewelry, handbags, and accessories

American Exchange Group has signed a three-year licensing deal with brand management company Iconix Brand Group, Inc. to be the new exclusive North American licensee for Ed Hardy watches, jewelry, handbags, and accessories. Ed Hardy is a brand synonymous with tattoo culture. The collection will feature the brand’s illustrations with traditional tattoo motifs such as tiger, skull, and floral patterns. The first collection will launch this summer with watches, sunglasses, hats and additional summer accessories.