American Exchange Group signs license for Ed Hardy watches, jewelry, handbags, and accessories

American Exchange Group has signed a three-year licensing deal with brand management company Iconix Brand Group, Inc. to be the new exclusive North American licensee for Ed Hardy watches, jewelry, handbags, and accessories. Ed Hardy is a brand synonymous with tattoo culture. The collection will feature the brand’s illustrations with traditional tattoo motifs such as tiger, skull, and floral patterns. The first collection will launch this summer with watches, sunglasses, hats and additional summer accessories.

The Ed Hardy brand is a reflection on the life of Ed Hardy, known as “The God Father of Modern Tattoos,” and the brand continues to honor his legacy through tattoo motifs. The brand says that art, self-expression, and reinvention are at its heart.

The collection will launch at nationwide retailers. American Exchange Group will add additional categories for Ed Hardy, including jewelry, handbags, luggage, and cold weather accessories for Q4 2021.