Armarium unveils new website, expands retail integration

Renting and styling platform Armarium has announced they will be revamping their services to launch a multi-channel, fully responsive and interactive online experience. Today, the company has also unveiled the expansion of their in-store retail integration.

Armarium is known for its impressive roster and exclusive access to luxury brand rentals from elite designers such as Emilio Pucci, Christopher Kane, and Naeem Kahn alongside its collective of top stylists from around the globe known as the "Style Brigade." The company will now further amplify the online luxury shopping experience with an advanced virtual stylist named the "ARMIBOT", which procures looks and personalized lookbooks based upon personal preferences. The new experience will offer direct access to stylists both from the Style Brigade as well as the bot, in addition to a "Complete the Look" component available to select fashion retail partners. In tandem with relationship commerce platform House Account, Armarium is launching with Kirna Zabete, Pilot and Powell, Capitol, Copious Row and 20Twelve.

Armarium overhauls website and services

Originally launched in 2015 by fashion industry veterans CEO Trisha Gregory and creative director at large Alexandra Lind Rose, Armarium has found its niche as part of the sharing/borrowing economy.

"Armarium came from my own understanding and industry experience that really showcased the discrepancy between old world values and new world needs," said Gregory. "Armarium sees its service as an integration into the luxury retail experience by enhancing and bringing relevance via share economy principles that make sense for this industry. The customer and client is changing. And we see that Armarium's focus to offer both technological and new retail tools will allow the client to appreciate the luxury designers in a much more relevant capacity."

Armarium is backed by fashion powerhouses such as Net-a-Porter's Carmen Busquets, Brown's Holli Rogers and Tommy Hilfiger, who serve as founding advisors and investors strategic to the growth of the platform with investment, retailers and partners. With the recent support of Adrian Cheng and Clive Ng's C Ventures, a global ecosystem to accelerate growth for a next generation of companies focused on fashion tech and media, Armarium is uniquely positioned to further focus on the millennial audience with a personalized service throughout the globe.

photo: via PR Newswire