Beyond Yoga launches fitness collaboration with HYG

Los Angeles - Two health-conscious companies joined forces together for a brand new fashion collaboration. Drawing inspiration from healthy lifestyles, both athleisure brand Beyond Yoga and lifestyle source How You Glow (HYG) teamed together for a limited capsule collection.

As a health-driven lifestyle blog, How You Glow accumulated a community of individuals interested in inspiration, fitness, nourishment, and more. Founded by Tara Sowlaty and Jessie Groveman in 2014, the blog focuses on health trends and fitness programs that are beneficial to its readers. The company decided to join with Beyond Yoga due to its popularity as an activewear brand in Los Angeles. “[Beyond Yoga] got in touch with us because of our similar approaches to a healthy and balanced lifestyle,” said co-founder Tara Sowlaty. After working the collaboration as a team effort for six months, the capsule collection has finally launched.

Both companies have a strong following base in Los Angeles, which makes it a natural step to launch the collection there. The collection includes three key pieces aimed at a fitness-driven crowd. The three pieces are HYG Moon Phase Leggings, a Glow Hard Muscle Tank, and a HYG Moon Phase Scalloped Tee. Made from an ultra soft Spacedye fabric, the leggings are full-length, high-waisted pants with a stretchy, breathable fabric. The tank is cropped with a high-low hem and has a reversible design. The scalloped tee has a moon phase-inspired print and has an oversized fit. The pieces range from 79 to 106 dollars in price. Along with reflecting a healthy lifestyle, the collaboration also seeks to give back to its community. In doing so, How You Glow and Beyond Yoga are giving 20 percent of the proceeds from the collaboration to Crohn’s and Colitis Foundation of America (CCFA), which is a research and education center for finding a cure for IBD (Crohn’s disease and ulcerative colitis).

How You Glow and Beyond Yoga release capsule collection

The collection is all manufactured in Los Angeles, similar to all of Beyond Yoga’s clothing. The brand, which was founded a decade ago by Jodi Guber Brufsky, collaborated with How You Glow due to their shared passion of fitness and lifestyle. “Being so prominent here in Los Angeles, [How You Glow] really encompasses a lot of what [the Beyond Yoga] girl is, which is being their true selves,” said Sydney Gilbert, brand marketing director for Beyond Yoga. With athleisure growing more as a market everyday, launching a new collection comes as a smart step from both companies. “It’s a really interesting time for Beyond Yoga because the company was founded at a time when athleisure was not on the radar,” said Gilbert. As far as for future projects, Beyond Yoga has a couple things line up for 2017. The brand recently did a collaboration with Kate Spade, but still wants to continue to move forward with partnering with brands. “We look into the genuine authenticity of who we are partnering with,” said Gilbert. How You Glow also plans to do more collaborations including fashion brands, beauty brands, and travel. Although nothing is confirmed yet, Sowlaty states that a plan is “in the works.”

Photo Source: Beyond Yoga