BodiData and Alvanon partnership to highlight real shape and size of U.S. consumers

Silicon Valley-based technology company BodiData, Inc. has signed a strategic partnership with Alvanon to deliver both big data and analysis on the shape and size of the diverse and complex U.S. consumer population.

Under the terms of the agreement Alvanon will integrate BodiData's body dimension data into its own demographic database. It will give Alvanon's apparel sector analysts immediate access to the world's largest database of body measurement of over one million North American men, women and adolescents.

Using BodiData's big data, Alvanon's apparel industry analysts, will help brands and retailers define exact body specifications for specific consumer demographics and target markets. With Alvanon's contextual insight, apparel brands will be able to update their product fit and sizing, including measurement tables, size charts, grade rules, block libraries and identify new growth opportunities for product and market development.

BodiData, Inc. and Alvanon teaming up to show body diversity of retail landscape

BodiData, has patented the only multi-sensor handheld body scanning technology for measuring fully clothed individuals. Its database was created through a North American scan program, using millimeter wave kiosk scanner booths in over 55 U.S. malls and resulting in the largest database of U.S. body measurements in the world with hundreds of thousands of data points for each individual.

"Where Google, Facebook and Amazon may have user interest, behavior and transaction data, they do not have detailed data on a user's physical body," said Tuoc Long, ceo and director of BodiData, Inc. "Alvanon is the only Apparel consulting expert we will be working with in the retail apparel sector. Its deep industry domain knowledge enables it to extract and utilize the data we collect to provide strategic consumer and market insight."

"Every brand should have a unique DNA 'fit' that is understood and can be replicated through every product and across the supply chain," said Alvanon ceo Janice Wang. "However, demographic data is just data unless it is analyzed in the right context. BodiData is generating big data on US consumers and growing throughout the world. Our domain expertise will enable us to analyze and help apparel brands and retailers define their DNA fit for their target consumer population. Better fit will help apparel brands maximize sell-throughs, reduce inventory, reduce returns and ultimately improve customer loyalty."

While most stores will carry sizes 00 to 12, there are retailers who are missing out on key demographics like the plus-size market and petites. This partnership could help retailers figure out where they need to be carrying plus-sizes and petites, or even stocking more of certain standard sizes.

photo:via Alvanon