BrandLinkDC, the full-service strategic communications agency committed to building better brands, has announced its rebranding as The Brand Guild. The new name reflects its growth over the past nine years as a nationally recognized public relations, events and marketing agency, and adds to its resumé a full-service creative department and a New York City-based team.

Co-founders Jayne Sandman and Barbara Martin started the company in 2010. Since its inception, the agency has worked with rapidly scaling companies, at all phases of their growth, to boost their presence through thoughtful storytelling, targeted marketing and award-winning experiential events.

Over the past year, The Brand Guild's footprint has grown, adding more than 15 new team members across multiple departments. "We connected with the definition of 'guild' as an association of people for pursuit of a common goal," said Sandman in a statement. "We integrate the best of PR, marketing and branding into thoughtful strategies and campaigns that get results—and our experience working with the most exciting companies in the country has informed our unique approach to launching, scaling and building brands.

Leading The Brand Guild's New York office is director of strategy Sarah Lawson, who previously headed up the Most Creative People and Most Innovative Companies communities for Fast Company. She also led programming for the Fast Company Innovation Festivals. In her new role, she will work across departments to build strategic plans with The Brand Guild's continually growing roster of innovative brand partners.

Amanda Markmann has been named vice president of creative, bringing nearly 20 years of experience in the advertising industry to The Brand Guild. Amanda is building and growing a new full-service in-house creative capability, consisting of brand development, design, content, social media, digital products, animation and video.

"We have assembled a collection of experts in each field that is essential to a brand's success, who are able to focus on their specialties while also collaborating across disciplines," said Martin in a statement. "That, along with the singular vision we share of winning for our clients, is what has driven our past success and will continue to guide our future growth."

 

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