Bridging the billion dollar gap: how to fund sustainable fashion

Fashion needs funding and sustainable fashion even more so - between 20 and 30 billion US dollars annually as estimated - given that sustainability is the need of the hour to drive fashion innovation towards ecological solutions. Yet, the 2 trillion US dollar industry (in terms of market size) runs into roadblocks when it comes to financing sustainable fashion innovations, often due to limited awareness of the opportunity, the absence of a structured innovation process and its orchestration, and other reasons.