Burak Cakmak, Saudi Fashion Commission: 'Saudi market opens up to contemporary men’s fashion'

During Paris Fashion Week June, the Saudi 100 Brands event, a fashion show at Paris' Palais de Tokyo and a showroom at the Mona Bismarck hotel, was held. The programme supports fashion companies, brands and designers in their pursuit of expansion, with those selected set to benefit from market-related initiatives that aim to help in brand positioning, wholesale and retail.