Burberry taps Apple's augmented reality platform for app
London - Burberry is one of the few leading luxury fashion houses to experiment with new technologies. The heritage brand has begun testing out the possibilities offered by augmented reality and has joined forces with Apple to implement AR tech in its app.
Burberry has implemented Apple's augmented reality platform, ARKit, to develop a new feature for its mobile app, which lets users virtually add "Burberry-inspired" drawings by artist Danny Sangra. The new features taps into users camera feeds and digitally redecorates their environment using the drawings, according to a report from Bloomberg. The AR feature also lets users share their altered photos to social media.
The new feature comes not long after Burberry launched its new mobile app, which combines e-commerce with interactive features on the brand, earlier this year.