- Dale Arden Chong |
The Bustle Digital Group has added another title to its name. According to Variety, the media group has acquired Nylon, the 20-year-old magazine that focused on fashion, beauty, entertainment, and pop culture. This is the company’s seventh acquisition following titles such as Elite Daily, The Zoe Report, Gawker, and others.
Bryan Goldberg, the founder of BDG mentioned that the company had been interested in the magazine for a while and felt that it was a natural fit for its group.
According to the report, BDG has plans to bring back the print edition of Nylon. However, instead of being a monthly magazine, it plans to launch special issues tied to “flagship cultural moments,” such as Coachella. This would mark Bustle’s first venture into print publishing.
BDG plans to invest in growing Nylon’s editorial team in addition to launching a print product and growing its live-events strategy and business. Upon acquisition, the company will be bringing two dozen of Nylon’s existing editorial and design teams, including its current editor-in-chief Gabrielle Korn.