Clothing rental: Sustainable alternative or hidden ecological fault?

The idea of ​​renting clothes rather than buying them is convincing more and more consumers, especially as the fashion industry continues to be widely held responsible for heavy CO2 emissions. Indeed, with an annual growth of 10 percent, the clothing rental market seems to meet a need for more responsible commitment, particularly to limit the ecological footprint linked to fast fashion. But is this approach really beneficial for the planet? The answer is more complex than it seems.