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Coach signs multi-year partnership with Rockefeller Center

By Rachel Douglass

Dec 3, 2021

Business

Image: Coach Ski Collection

A new agreement between Coach and Rockefeller Center will see the fashion brand host three years of winter activations at the New York institution.

Celebrations begin this year, with the opening of Aprés Skate at Rockefeller Center presented by Coach, an ice rink sitting under the iconic Christmas tree the location has become known for. A chalet dining experience inspired by Coach’s Ski collection and winter sports shops will also be present. Visitors can buy the brand’s Ski collection and holiday line on-site at a Coach Holiday Truck, which also allows for the opportunity to personalise Coach purchases with a monogramming option.

Festive activations by the two New York institutions will carry on throughout the month of December, with a series of surprise giveaways.

To celebrate the opening of the experience, Coach hosted a cocktail party at the ice rink. Celebrity guests were treated to a private ice-skating session, a performance by the NY University Skate team and a Coach holiday wardrobe.

The partnership will continue through the festive seasons of 2022 and 2023, with new experiences set to be revealed each year.

Christmas
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