- Dale Arden Chong |
Condé Nast is letting go of another one of its titles. Brides—the magazine dedicated bringing the wedding and bridal industry to its audience—has been acquired by digital media company Dotdash. Dotdash made the announcement in a press release, though the price for the title was not disclosed.
According to the announcement, the Brides print edition will be discontinued after the August/September issue in the U.S. and the Septemeber/October issue in the U.K. Instead, the brand will be focusing its efforts on building wedding content online and across platforms.
“We’re excited to build on the historical excellence and incredible reputation of the Brides brand,” said Neil Vogel, CEO of Dotdash in a statement. “Adding Brides to our portfolio of brands gives us a powerful platform to take on the wedding space and extends our ability to reach young women at key moments in their lives.”
Brides joins Dotdash not long after the company bought Byrdie, an online publication dedicated to beauty, and MyDomaine, a website for home décor and lifestyle, from Clique Media Group.
Lisa Gooder, the Executive Director of Brides at Condé Nast, will take on a new position as General Manager for the publication under Dotdash.