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CVC Capital Partners VIII and HPS Investment Partners to acquire ownership stakes in ABG

By Kristopher Fraser

Nov 22, 2021


Bild: Reebok x Daniel Moon / Reebok

Authentic Brands Group (ABG) can now call CVC Capital Partners (CVC) and HPS Investment Partners (HPS) major investors. The latter companies have signed definitive agreements to purchase significant equity stakes in the company from certain current ABG shareholders.

The transaction values the company at 12.7 billion dollars in enterprise value.

“We have known CVC and HPS for many years and are thrilled that they are coming on board as significant stakeholders in ABG. Their commitment is a testament to the exceptional work our team has put forth as well as CVC and HPS’s confidence in our future growth,” said Jamie Salter, founder, chairman, and CEO of ABG, in a statement.

“The entire ABG team - from our leadership to the director of first impressions - has done an incredible job of building a sustainable and scalable business with a laser focus on brand development, digital innovation, e-commerce, specialty retail, expansion into new verticals, and proven business models.”

Since its founding in 2010, ABG’s portfolio has grown to more than 30 brands diversified across the fashion, luxury, outdoor, home, entertainment, events, media, and fine arts sectors. The acquisition of Reebok, which closes in Q1 of 2022, will bring ABG’s portfolio to more than 20 billion dollars in annual system-wide retail sales with global distribution in more than 150 countries and highlights ABG’s ability to successfully integrate world-class brands into its unique platform.

“The investments from CVC Capital and HPS Investment Partners are a strong vote of confidence in ABG’s long-term vision and strategic approach,” said Nick Woodhouse, president, and CMO of ABG. “We are primed to continue furthering our global presence, acquiring new entertainment and lifestyle brands, and driving organic growth for our portfolio.”

“We have followed ABG’s success story for several years and are delighted to be partnering with the company and its investor group,” said Chris Stadler, a managing partner at CVC. “The power of the ABG platform is evident in its growth to date, and we believe the company is only beginning to realize the full benefit of its scale and diversification. We look forward to working with Jamie, Nick, and the talented team at ABG to create even greater value together.”

BlackRock Long Term Private Capital will retain its position as ABG’s largest shareholder, which it has held since 2019. Simon, General Atlantic, Leonard Green & Partners, GIC, Brookfield, Lion Capital, Jasper Ridge Partners, and Shaquille O’Neal will continue to hold significant equity positions in the company.

In connection with the transaction, BofA Securities, Inc. was the M&A advisor for ABG. BofA Securities, Inc. and Goldman Sachs & Co. LLC also acted as financial advisors for ABG. Latham & Watkins LLP acted as legal counsel for ABG. Upon closing of the transaction, which is expected in December 2021, CVC and HPS will join ABG’s board of directors.

Posponed IPO

Jamie Salter, Authentic Brands Group CEO, told WWD that the company is postponing its planned IPO. It is now expected to take place in 2023 or 2024.

CVC Capital Partners VIII
HPS Investment Partners