Dia&Co raises 40 million dollars in Series C financing

Plus-size retailer Dia&Co. has raised 40 million dollars in Series C financing, bringing their aggregate to 95 million dollars. The latest series of funding was led by Union Square Ventures, with participation from existing investor Sequoia Capital. Sequoia previously led the Series B round of 30 million dollars.

Dia&Co was founded by Nadia Boujarwah and Lydia Gilbert in 2015 marketed toward plus-size women who felt they were lacking options. Rebecca Kaden will now be joining the company's board of directors alongside existing director Alfred Lin of Sequoia as reported by WWD.

As for Sequoia’s participation in the B and C rounds, Lin told WWD that the opportunity in the plus-size category is “massive.” He also said what made Dia&Co unique compared with others in the space was its “mission to revolutionize every aspect of the shopping experience for plus-size women from the marketing to the inventory to the highly engaged community the company has attracted.”

Francis Nzeuton has also joined the company as chief financial officer. He previously led the finance team at Amazon.

Dia&Co's business model includes direct-to-consumer working with over 100 brands, and their own 10 private labels. Price points range between 30 dollars and 200 dollars. The company also offers a subscription plan for shoppers. Currently, the site has over 4 million users.

photo:via PR Newswire