Digital Brands Group reports strong revenue growth for Avo brand

US apparel firm Digital Brands Group (DBG) has announced significant revenue growth and improved marketing efficiency for its collegiate licensing brand, Avo.

From August 1 through September 11, 2026, Avo generated a 221 percent year-over-year (YoY) increase in revenue. During the same period, the brand reduced its digital marketing expenditures by 78 percent compared with the previous year.

The brand achieved a 3.65x return on ad spend (ROAS) during the period. For universities launched during 2026, weekly net revenue increased 442 percent from Week 1, representing the week of August 1, through Week 6, representing the week of September 5.

E-commerce platform redesign planned for October

Building on the performance, Avo plans to launch a redesigned e-commerce platform during the first week of October. The platform is being developed by newly appointed board member David Sosnowski, who previously served as growth architect at US athletic apparel brand Vuori.

The upcoming platform redesign aims to optimize key e-commerce performance metrics, including conversion rates, average order value, and customer engagement.

“We are encouraged by the combination of strong revenue growth and substantially lower marketing expenditures,” said Hil Davis, chief executive officer of DBG. “The performance we are seeing across AVO demonstrates increasing efficiency in how we are acquiring and monetizing customers.”

Davis added that the company targets a 5x ROAS following the October launch, which would allow DBG to scale digital advertising investment alongside future revenue growth.