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Elaine Turner is doing something few lifestyle luxury brands dare to do, and that is expanding into the direct sales market.

Their new program, Elaine Turner Elite, will introduce a national network of independent personal stylists, which is currently accepting applications on their website. This will create the opportunity for customers to participate in a more personal, customized way.

Jim Turner, Elaine Turner brand CEO said, "The retail landscape has changed. We are seeing first hand that consumers want to engage with luxury brands in a personal way across multiple platforms. We are empowering our customers to participate in a way that works for them."

Elaine Turner Elite Stylists are independent, specially trained personal stylists who build intimate relationships with their network of clients through one-on-one personal styling sessions, in-home trunk shows and special events. Elite Stylists can outfit clients head-to-toe, as well as offer unique services such as closet integration and body shape consultation.

"I started this company 17 years ago with a mission to empower women and this model empowers other women to create their own business on their own terms. In the end, that's what we are all about and why our motors run: to empower women," said creative director and founder Elaine Turner.

Elite stylists are currently available in Texas, Louisiana, Florida, Georgia, Tennessee, Maryland, Pennsylvania, New Jersey, New York, and Minnesota. Elaine Turner plans to offer the service in all 50 states by the end of 2017.