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Esports apparel brand We are Nations acquires Sector Six Apparel

Business

Esports apparel brand We are Nations acquires Sector Six Apparel

By Marjorie van Elven

Jan 21, 2019

We Are Nations, the Esports (electronic sports) retail and merchandise company, has acquired Sector Six Apparel, an American company specializing in jerseys and custom team wear, with the intention to expand it into Europe in 2019.

“With this acquisition we will be given the appropriate resources to begin our global expansion with an initial focus of Europe as well as continue our push in the collegiate market”, said Sector Six Apparel’s Brand Director, Josh Whatley, in a statement.

We Are Nations CEO Patrick Mahoney added: “As Nations expands into working with global multi-channel projects, we wanted to make sure we stayed very good at supplying basic quality products to everyone at a good price and with ease of use and scale”.

Esports is a term used to describe competitive video gaming. Tournaments consist of professional gamers or teams of gamers competing against one another for a cash prize. Esports Apparel is inspired by the most popular games and competing teams.