Fashion pulse: Brazil - March 2026

Consumer prices (March)

Clothing prices in Brazil rose 4.90 percent year-on-year in March, according to the Brazilian Institute of Geography and Statistics (IBGE), easing slightly from plus 5.04 percent in February. Headline inflation moved in the opposite direction, accelerating to plus 4.14 percent from plus 3.81 percent, putting fashion inflation at roughly 76 basis points above the headline rate — still a gap, but narrower than at any point in the previous quarter. The March data mark the first month in some time where clothing inflation has actively eased while headline accelerated. For a Brazilian fashion market that has spent most of 2025 dealing with elevated clothing price growth, the softening signal matters even as the overall price environment turned less favourable.