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Filene's Basement is back as an online retailer

By Angela Gonzalez-Rodriguez

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Basement has finally turned its much announced come-back in purely digital format a reality. The retailer, mostly known for its annual ‘Running of the Brides’ event, now offers over one million items of name brand and designer men’s, women’s and children’s apparel, accessories, shoes, beauty, bridal and home goods at up to 70 percent off.

filenesbasement.com.com will therefore from now one deliver the brands and savings shoppers expected from the original Filene’s Basement stores, coupled with a unique and personalised online shopping experience, advanced the company in a release issued Thursday.

“Filene's Basement has a storied history and so many of its loyal customers who grew up shopping at 'The Basement' feel a deep personal attachment to the brand,” said Matt Messinger, President and CEO of Trinity Place Holdings Inc., the parent company behind the new website.

The launch of FilenesBasement.com marks the return of one of the most innovative and iconic US retailers. We’ve taken our time to carefully research the online retail space, and communicate with our former faithful customers and soon to be new shoppers about their desired experience with our brand. We believe the result will be the natural online evolution of that classic, one-of-a-kind Filene’s Basement shopping experience.”

The main novelty of FilenesBasement ecommerce proposition is that the platform learns shopper style preferences over time so that the merchandise presented is specifically tailored to a customer’s personal sense of style.

These recommendations are based on customer search, purchase and browsing habits, as well as on direct customer interaction with the website’s personalisation tools, as seen below. These tools foster a true “thrill of the hunt” shopping experience online.

Filenes Basement