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Forever 21 launches credit card

By Kristopher Fraser

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If for some reason you thought a 15 dollar top is worth credit card debt, there is good news for you. Forever 21 has teamed up with Alliance Data Systems to launch its own credit service.

“As we continue the rapid pace of our growth, we’re confident this new credit and loyalty program will be a key driver of incremental and top-line sales, as well as further strengthening the relationship with our customers,” Forever 21 president Alex Ok told WWD.

This is seen as a way that Forever 21 will be able to capture more information on their customers, which is becoming increasingly important to brands. Increased customer information will hopefully make it possible for companies to get shoppers to shop more.

Dressed in sunshine ☀️#F21Insiders @velvet_sugar (shop link in bio)

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"Forever 21 is experiencing tremendous growth thanks to a successful formula of offering on-trend merchandise at a great value. We are excited to partner with this high-energy, distinct fashion brand which is solidly positioned as the 'fast fashion' category leader," said Melisa Miller, president of Alliance Data's card services business, in a statement. "We will draw on our retail heritage and leverage our extensive experience in the retail apparel category to engage Forever 21 shoppers in new ways. Working collaboratively, we will drive greater brand loyalty and increase sales through a credit program that extends the reach of the brand and offers the features and benefits that appeal to its fashion-forward customers."

Hopefully these credit cards come with a low limit, because most of the young teen demographic Forever 21 caters to faces enough challenges with fiscal responsibility.

Forever 21