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Frank and Oak partners with Centric Software

By Kristopher Fraser

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Business

Frank And Oak, the omni-channel men's and women's apparel brand, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Founded in 2012, Frank And Oak experienced large growth in the past five years and is now a well-established lifestyle brand in North America. The Montreal-based company owns 16 retail locations across Canada including street, mall and pop-up stores. Their business model involves launching new products weekly to keep customers coming back.

In the early days, Frank And Oak used e-mail and document sharing to communicate and build up product ranges. Frédéric Boivin, vice president of merchandising at Frank And Oak, explains that the company has expanded rapidly in the last five years. To support Frank And Oak's future plans, the company undertook a thorough search for a PLM partner.

"In order to reduce time to market, we need to streamline our processes in line with industry best practices and establish a collaborative platform for our teams," said Boivin. "Centric PLM will allow greater collaboration between internal teams and external partners. Our objective is to have a single source of information to enhance efficient communication and maximize accuracy."

Boivin added that, "Frank And Oak is really focused on offering a product of great quality at a good price. Centric will help by giving our teams the ability to collaborate more efficiently to streamline product development while ensuring fit and quality. We will be able to continue developing products at the best quality to price ratio."

"We are delighted to welcome Frank And Oak on board as our latest customer in Canada," said Chris Groves, president and CEO of Centric Software. "Even as a young company, Frank And Oak have already established a strong product identity and a loyal following. We look forward to supporting their ambitions and to partnering with them into the future."

Photo credit: PR Newswire

Frank And Oak