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Funko acquires Loungefly including Disney, Marvel and Sanrio fashion products

By Sara Ehlers

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Pop culture-inspried company Funko LLC just recently acquired Loungefly, a fashion lifestyle and accessories company. The company just announced its agreement to move into partnership, although financial terms of the transaction were not disclosed.

Based in Southern California, Loungefly is known for its products including bags and accessories with Disney, Marvel, and Sanrio designs. Founded in 1988, the company has expanded into selling through specialty stores, boutiques, and department stores nationwide.

“We have long admired Loungefly and the company’s unique and differentiated collection of accessories and are excited to welcome them to the Funko family,” Brian Mariotti, CEO of Funko, said in a statement. “As we continue to extend our business into new and existing categories, this transaction provides us with key capabilities in the accessory and handbag category. We see tremendous opportunities to combine their creative design process with our speed-to-market capabilities, expanded distribution channels, and broad license portfolio to deliver accessories to our loyal fans featuring their favorite pop culture icons and characters.”

Funko serves as an appropriate partner as the company has licensed pop culture products and a diverse range of accessories. Trevor Schultz, founder of Loungefly stated, “As a leader in pop culture consumer products, Funko is the ideal partner for Loungefly’s portfolio of licensed and branded lifestyle accessories. We look forward to working with the innovative Funko team to extend our unique product offering into new channels of distribution and licenses.”

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