Gap Inc. to close Piperlime

Gap Inc. has unveiled plans to close Piperlime, its predominately online designer-fashion brand, by the end of April this year. Piperlime, which Gap states is its smallest brand, with less than 100 million dollars a year in sales accounting for just 1 percent of its parent company’s revenue, will see its online platform as well as its New York store close as the group refocuses on its “top priorities”.