Hally Hair partners with university student athletes

Hally Hair, the hair color brand that has been attracting attention in the beauty industry with its ammonia-free products, has launched two new colors in collaboration with student athletes at Baylor University in Waco, Texas.

The two new colors, yellow and green, are part of the temporary hair color product line ‘Shade Stix’. Over a hundred NCAA (National Collegiate Athletic Association) students will colour their hair and share their individual looks on social media, expressing self-expression to support the rising cultural shift towards individuality and diversity.

"We are thrilled to partner with these Baylor student athletes and to be one of the first companies to implement an all-encompassing collegiate program,” stated Kathryn Winokur, founder and CEO of Hally Hair, in a press release.

Hally Hair partners with Baylor's students as both share a commitment to health, wellness, and sustainability. The university has more than 600 student athletes and has won championships in various sport categories like tennis, basketball, baseball, and soccer. Hally Hair is known for its use of clean and vegan ingredients that are cruelty-free and ulfate-free, while these student athletes prioritise health and sustainability, being part of their daily routines in order to maintain and increase performance.

The new colors launched on February 21 and are now available for 10 dollars each on the Hally Hair website.