How Boot Barn built its America 250 campaign: 'The cowboy is the ultimate symbol of patriotism'

Boot Barn launched 250 Strong, a digital storytelling campaign built around six athletes and shot at LF Ranch in Augusta, Montana. It was timed to the United States semiquincentennial, the 250th anniversary of the Declaration of Independence marked on July 4, and it puts the cowboy at the centre of the celebration.