How do consumers feel about artificial intelligence?

Several fashion retailers have announced artificial intelligence projects recently, including Marks & Spencer, Net-a-Porter, and House of Fraser. The latest -- and perhaps largest -- of AI endeavors in the realm of fashion was launched last week by China’s e-commerce giant Alibaba, which opened an AI concept store in partnership with Guess. But what do consumers actually think of their interactions with artificial intelligence? Global consultancy firm CapGemini went on a quest to find it out, in a survey conducted with 10,000 consumers across 10 countries in Europe, Asia and Australia. Most surveyors (20 percent) were from the US, followed by the United Kingdom (13 percent). Titled “The Secret to Winning Customers’ Hearts with AI”, the study also interviewed executives from 528 organizations, 32 percent of which represented the retail and consumer products segment.