How Pink Palm Puff's 18-year-old CEO Lily Balaisis is growing the brand beyond its TikTok audience

Lily Balaisis founded Pink Palm Puff in 2023, at 15, from the Toronto suburbs, and built it into a brand with three million social followers, a Pottery Barn Teen collaboration, and pop-up queues in two US cities. At 18, she is mapping what comes after the hoodie.