- Kristopher Fraser |
Chinese streetwear label Inxx has their eyes set on the United States for expansion. The company has launched Inxx.us in their aim to target millennial consumers. Inxx is one of the top competitors in the Chinese streetwear market, with their portfolio of brands including Inxx, streetwear label Inxx Street, and multibrand concept X Stage which carries brands including Facetasm and GCDS.
According to WWD, Inxx saw a 49.3 percent increase in sales in 2018. Inxx also runs an e-commerce platform on Alibaba's TMall, which saw 13.4 million dollars in sales.
“We want to open up to a broader market and develop more forward-looking and global design paths while forming our own symbols,” said founder Henry Mao to WWD.
Inxx.us currently only carries product's from the company's Inxx label. Price points for their products range from 54 to 1180 dollars.
As investors continue to pour million of dollars into streetwear, Inxx has chosen a solid time to expand in the U.S. The global streetwear market has shown no signs of slowing down anytime soon. Streetwear has shaken up the entire fashion industry resulting in collaborations, limited-editions, the entire aesthetic of many luxury brands changing, and taking a niche category into a global phenomenon.
Inxx first came to the attention of U.S. consumers when they showed with Vfiles in 2018 at New York Fashion Week. Their surge in business coupled with the demand for products from American consumers led to beginning their expansion in the U.S.photo: via Inxx.us