J.Jill revises Q4 and FY25 financial guidance upward

US-based womenswear retailer J.Jill, Inc. has upwardly revised its financial guidance for the fourth quarter of fiscal year 2025. The announcement comes ahead of the company’s participation in the 28th Annual ICR Conference, with management citing a stronger-than-anticipated performance during the concluding weeks of the holiday season.

Mary Ellen Coyne, chief executive officer and president of J.Jill, stated that the revised outlook reflects the brand's ability to navigate a complex retail landscape while continuing to execute strategic initiatives aimed at expanding its customer base. Despite the improved forecast, the company still anticipates a decline in year-over-year performance, though at a more moderate rate than previously projected.

Updated quarterly and annual projections

For the fourth quarter, J.Jill now expects net sales to decrease by approximately 4 percent to 6 percent compared to fiscal 2024, an improvement from the prior guidance of a 5 percent to 7 percent decline. Comparable sales are now forecast to be down between 6 percent and 8 percent, compared to the previous estimate of 6.5 percent to 8.5 percent.

The retailer has significantly raised its adjusted EBITDA expectations for the quarter to a range of 5 million dollars to 6 million dollars, up from the earlier forecast of 3 million dollars to 5 million dollars. This updated figure includes an estimated 5 million dollars in incremental costs related to tariffs, net of offsets negotiated with vendors.

For the full fiscal year 2025, the company’s revised targets include net sales to be down approximately 3 percent compared to fiscal 2024, comparable sales to decline by approximately 4 percent and adjusted EBITDA to be between 82 million dollars and 83 million dollars, up from the prior range of 80 million dollars to 82 million dollars.

J.Jill remains committed to its physical expansion strategy, maintaining its target of four net new store openings for the fiscal year.