Jewelry brand David Yurman files lawsuit against TJX Companies over "dupes"

Fine-jewelry brand David Yurman is suing off-price retail giant TJX Companies over the selling of “dupes.”

David Yurman Enterprises LLC filed a copyright infringement lawsuit on February 11 in the New York Southern District Court amid claims that unauthorized replicas of the brand’s jewelry designs were being sold at TJ Maxx and Marshall stores.

In the complaint filed by Fross Zelnick Lehrman & Zissu on behalf of David Yurman Enterprises, the plaintiffs argue that TJX Companies ignored the cease and desist letter they sent in August 2025 and continued to sell fake copies of David Yurman’s designs.

As the knockoff designs were priced between 16.99 and 24 US dollars, significantly less than the David Yurman price point, which starts in the hundreds of US dollars, the lawsuit seeks an injunction, monetary damages, and the removal and destruction of any products found to infringe the brand’s copyright.

The filing marks the fourth lawsuit brought by David Yurman to protect its intellectual property. It follows a 2019 case against 31 defendants who operated websites selling counterfeit David Yurman jewelry, as well as subsequent lawsuits against Mejuri in 2021 and Royal Chain Inc. in 2023 over allegations that the brands infringed its trademarks, copyrights, and trade dress by reproducing its “Cable” and “Sculpted Cable” designs across multiple jewelry lines.

"We are pleased with the judgment and will continue to take aggressive action to protect our consumers, our designs, and our trademarks," said Carol Pennelli, president of David Yurman, at the ruling of its 2019 lawsuit, in which it was awarded 1,550,000 US dollars in aggregate statutory damages. "We will not tolerate infringers and counterfeiters in the marketplace regardless of where they operate."