Launchmetrics acquires Parklu

Launchmetrics, the brand performance cloud for fashion, luxury, and beauty, has acquired China’s leading influencer analytics platform Parklu. Parklu manages a network of more 100,000 fashion and beauty influencers, known locally as key opinion leaders (KOLs) across all of China’s major social media platforms including WeChat, TikTok, Weibo, Red, and Bilibili.