Louis Vuitton launches first perfume range in 70 years

London - French fashion house Louis Vuitton is set to launch its first range of perfumes in 70 years on September 1st. Named Les Parfums Louis Vuitton the collection consists of 7 scents, crafted by master perfumer Jacques Cavallier-Belletrud, Louis Vuitton first in-house perfumer. The third-generation Grasse-born perfumer, who is the nose behind other famed scents such as L’Eau d’Issey, Lancôme’s Poême and Stella by Stella McCartney, is said to have spent months travelling the world for inspiration for the collection, which is described as "a journey of emotions."