LVMH confirms new luxury fashion house by Rihanna

The rumors have been around for months, but Rihanna and LVMH kept their lips sealed. Not anymore. The French luxury conglomerate has confirmed this Friday that it will create a new luxury house centered on the Barbados-born popstar. The brand, which will debut in the Spring of 2019, will be called Fenty -- as her previous collaboration with Puma, her beauty brand Fenty Beauty and the lingerie label Savage x Fenty.