LVMH launches media company, 22 Montaigne Entertainment

LVMH is launching 22 Montaigne Entertainment, a platform for developing film, TV, and audio productions across its luxury brand portfolio. The name is derived from the company’s Paris headquarters. Partnering with Superconnector Studios, a company based in California, LVMH aims to co-develop and co-produce entertainment properties that highlight the narratives of its portfolio brands like Louis Vuitton, Dior, and Bulgari.